The Ramp Locals Suck!

November 18, 2010 at 19:48 Leave a comment

I don’t buy Nike shoes and I don’t like them getting into skateboarding, but I have to say Nike is trying really hard to pretend they have roots in skateboarding. This release proves The Ramp Locals still suck and have sold out! On the other hand, it’s an incredible example of branding strategies, managing to absorb sub-cultural references and making it happen in style. Still, it’s great they did not do a Dagger’s model.

Nike SB created a movie themed series of releases that sprang up in 2008 and included hits like Ferris Bueller and classic skateboarding flick Thrashin. The Nike Thrashin SB Dunk High Premium incorporated the movie’s poster that included Corey Webster holding a skateboard with a spider on it. This design is worked into the upper, which features a silver spider web like pattern on top of black panels, Like Corey used on his Spiderweb deck tape. Other references to the movie include vibrant colors like those found on the gradient swoosh. The Thrashin Dunks were first sold in May of 2008 hitting most retailers.


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Entry filed under: Creativity, Street Wear. Tags: , , , , , , , , .

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